Equal Play Day - fair play for all.

On March 1 launches our Equal Play Initiative

Just under 81% of sports coverage is reserved for male athletes - in mathematical terms, women's sport is therefore March 1 invisible in the media for the rest of the year. We stand up to this and make the March 1 the starting point of our Equal Play initiative for more justice. And for young female athletes to be able to see female role models in the media.

A recent study commissioned by win2day has revealed: In every medium analyzed - every newspaper and every broadcaster - female athletes receive less presence and visibility than men.

0 %

Presence of women's sport
in the media

win2day supports all athletes - with and without disabilities - with the same appreciation.

Whether in the win2day Basketball Super League, the win2day ICE Hockey League, the Austrian Tennis Championships or in all other sports in which win2day is active: all athletes - with and without disabilities - receive the same attention and appreciation.
That is fair play. For everyone.

Everyone can do something!

The more people express their support and enthusiasm for female athletes, the more interesting women's sport becomes for the media and business. Support female athletes as a follower on social networks and celebrate their power as a fan on site!

Become a fan!

Tennis

The visibility study

Media Affairs, a provider of high-quality media market analyses, analyzed almost 13,000 images in print media and around 1,200 TV sports broadcasts for this study.